5 ways creative businesses are evolving during social distancing

It's been weeks, months for some of us, that our life has drastically changed. It was quite unsettling and stressful in the first few weeks but it's good to see how businesses and people have adjusted to a #NewNormal. Businesses are being creative and innovative to keep in touch with their audience, offering them their …

Business ideas for the modern Artist

Have you heard of THE STARVING ARTIST?  An artist who sacrifices material well-being in order to focus on their artwork…. *eye rolls to the roof and back*🙄🙄🙄 The Starving Artist is a dying breed since 2017! E-commerce and social selling have become increasingly effective means for independent artists to self-sufficiently fund their craft, and most …

As content creators, should advertisers embrace or attempt to shift visual culture?

The concept of “visual culture” only became obvious to me since I have started working abroad, in Trinidad, where the culture hasn’t been completely homogenized by the impact of mondialisation. The local visual culture is still mainly led by press, radio and billboard. So when I worked on my first campaign, and presented the first …