Is popular culture still ‘popular’ in our filtered social media bubble ?

Jib Fowles describes in his book “Advertising & Popular Culture”, the differences and the implicit relationship between Advertising and Popular culture. Written in 1996, I wonder how this relationship has evolved in this present day. Let’s start by outlining the meaning of popular culture. Pop-Culture is what we make out of the products and practices of a mass-produced culture. …

Telling Nespresso’s coffee expertise story

THE CHALLENGE The portion coffee landscape has changed drastically over the past years with the arrival of numerous compatible capsules in the market, often cheaper and of varying quality. Although Nespresso’s coffee quality and sustainability credentials are superior, this difference is not always perceived by the consumer. Nespresso’s challenge was to educate consumers about its …

Inspiration: Women empowerment, entrepreneurship and politic in Fashion

There is a noticeable shift in what working age women, of this day and age, are interested in.  Women's interest in business news and entrepreneurship has drastically increased over the year, as seen by Youtube search trend Outside of work, women still want to learn—about way more than beauty and parenting. Millenials Mums are not only parents. …