Creative and Cultural consultant
Is there a trend that pushes advertiser to (re)consider “offline” marketing? Recently I have seen more and more discussions & articles around Augmented Reality, especially since Facebook is now letting anyone creating an AR experience . But Augmented Reality is not a new thing! It’s been around since a long time (since the 90’s to …
Continue reading "Is “offline” marketing making a comeback?"
Jib Fowles describes in his book “Advertising & Popular Culture”, the differences and the implicit relationship between Advertising and Popular culture. Written in 1996, I wonder how this relationship has evolved in this present day. Let’s start by outlining the meaning of popular culture. Pop-Culture is what we make out of the products and practices of a mass-produced culture. …
Continue reading "Is popular culture still ‘popular’ in our filtered social media bubble ?"
I was 21 years old. Interviewing for an internship in the South of France as part of my degree in communication and graphic design, and these were the words of the recruiter after I just answered the question " Where do you see yourself in 5 years". My Uni years were surely some of the …
Continue reading "“You are a young black woman, it’s not going to be easy for you”"
THE CHALLENGE The portion coffee landscape has changed drastically over the past years with the arrival of numerous compatible capsules in the market, often cheaper and of varying quality. Although Nespresso’s coffee quality and sustainability credentials are superior, this difference is not always perceived by the consumer. Nespresso’s challenge was to educate consumers about its …
Continue reading "Telling Nespresso’s coffee expertise story"
Ok. This is not a breaking news as it has been out for a while. But I have watched the video ad of Apple Big Launch again and damn it's a good one! Apple communication is pretty much always very products specific. They barely do any "Big Brand Big Emotion" type of ads and yet …
There is a noticeable shift in what working age women, of this day and age, are interested in. Women's interest in business news and entrepreneurship has drastically increased over the year, as seen by Youtube search trend Outside of work, women still want to learn—about way more than beauty and parenting. Millenials Mums are not only parents. …
Continue reading "Inspiration: Women empowerment, entrepreneurship and politic in Fashion"
I remember when I was about 10 years old and I went to the cinema to watch the latest Disney movie with my parents, I remember enjoying watching the ads that were shown before the trailers. The ads were literally "wow!", there was something moving in them, either the music choice, the graphism, the emotions …
Continue reading "Trends: When did we stop caring about great advertising ?"
I am collecting any artwork, graphic design, or photographies, where I find a Caribbean feels. That could be the colours used, the elements, the fonts. I found it quite interesting to see a very stereotyped topic, such as Caribbean or Tropical, being modernised through design. Lovely! https://uk.pinterest.com/lanoosha/caribbean-inspired-artwork/