Ok. This is not a breaking news as it has been out for a while. But I have watched the video ad of Apple Big Launch again and damn it’s a good one!
Apple communication is pretty much always very products specific. They barely do any “Big Brand Big Emotion” type of ads and yet they managed to grab our attention… Smart 🙂
This ad for the iPhone 7 in 107 seconds is close to perfection. Why ?
- Communicate about ( a lot of) product features in a very engaging way
- It’s captivating with sound off or sound on
- Require low production cost
- Adapted for mobile & social ads
- Can be easily translated in any other languages