Business ideas for the modern Artist

Have you heard of THE STARVING ARTIST?  An artist who sacrifices material well-being in order to focus on their artwork…. *eye rolls to the roof and back*🙄🙄🙄 The Starving Artist is a dying breed since 2017! E-commerce and social selling have become increasingly effective means for independent artists to self-sufficiently fund their craft, and most …

As content creators, should advertisers embrace or attempt to shift visual culture?

The concept of “visual culture” only became obvious to me since I have started working abroad, in Trinidad, where the culture hasn’t been completely homogenized by the impact of mondialisation. The local visual culture is still mainly led by press, radio and billboard. So when I worked on my first campaign, and presented the first …

Is popular culture still ‘popular’ in our filtered social media bubble ?

Jib Fowles describes in his book “Advertising & Popular Culture”, the differences and the implicit relationship between Advertising and Popular culture. Written in 1996, I wonder how this relationship has evolved in this present day. Let’s start by outlining the meaning of popular culture. Pop-Culture is what we make out of the products and practices of a mass-produced culture. …

Inspiration: Women empowerment, entrepreneurship and politic in Fashion

There is a noticeable shift in what working age women, of this day and age, are interested in.  Women's interest in business news and entrepreneurship has drastically increased over the year, as seen by Youtube search trend Outside of work, women still want to learn—about way more than beauty and parenting. Millenials Mums are not only parents. …