Photo by Jon Tyson on Unsplash
5 Branding principles for creators
Business ideas for the modern Artist
Have you heard of THE STARVING ARTIST? An artist who sacrifices material well-being in order to focus on their artwork…. *eye rolls to the roof and back*🙄🙄🙄 The Starving Artist is a dying breed since 2017! E-commerce and social selling have become increasingly effective means for independent artists to self-sufficiently fund their craft, and most …
Instagram, the Art Gallery for all
My first ever Instagram post, was… Artistic. Well at least the filter was. This post reminds me how simple the platform was back then. Today, Instagram is empowering all creative minds and continues to influence the Art scene.The visual platform was initially created to share instant moments, allowing everyone to reveal their artistic flair with …
As content creators, should advertisers embrace or attempt to shift visual culture?
The concept of “visual culture” only became obvious to me since I have started working abroad, in Trinidad, where the culture hasn’t been completely homogenized by the impact of mondialisation. The local visual culture is still mainly led by press, radio and billboard. So when I worked on my first campaign, and presented the first …
Is “offline” marketing making a comeback?
Is there a trend that pushes advertiser to (re)consider “offline” marketing? Recently I have seen more and more discussions & articles around Augmented Reality, especially since Facebook is now letting anyone creating an AR experience . But Augmented Reality is not a new thing! It’s been around since a long time (since the 90’s to …
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Is popular culture still ‘popular’ in our filtered social media bubble ?
Jib Fowles describes in his book “Advertising & Popular Culture”, the differences and the implicit relationship between Advertising and Popular culture. Written in 1996, I wonder how this relationship has evolved in this present day. Let’s start by outlining the meaning of popular culture. Pop-Culture is what we make out of the products and practices of a mass-produced culture. …
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“You are a young black woman, it’s not going to be easy for you”
I was 21 years old. Interviewing for an internship in the South of France as part of my degree in communication and graphic design, and these were the words of the recruiter after I just answered the question " Where do you see yourself in 5 years". My Uni years were surely some of the …
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Inspiration: Women empowerment, entrepreneurship and politic in Fashion
There is a noticeable shift in what working age women, of this day and age, are interested in. Women's interest in business news and entrepreneurship has drastically increased over the year, as seen by Youtube search trend Outside of work, women still want to learn—about way more than beauty and parenting. Millenials Mums are not only parents. …
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