3 Steps to design your ideal lifestyle in 2022
Have you ever heard of Lifestyle Design Name? Here is the thing, I don’t do goal planning I Design My Lifestyle! As creatives I feel that this is right up our street, let’s design! Lifestyle Design is the practice of intentionally crafting a way of life that is aligned with who you are. With who you WANT to be.
5 Branding principles for creators
Photo by Jon Tyson on Unsplash
Instagram, the Art Gallery for all
My first ever Instagram post, was… Artistic. Well at least the filter was. This post reminds me how simple the platform was back then. Today, Instagram is empowering all creative minds and continues to influence the Art scene.The visual platform was initially created to share instant moments, allowing everyone to reveal their artistic flair with …
Is popular culture still ‘popular’ in our filtered social media bubble ?
Jib Fowles describes in his book “Advertising & Popular Culture”, the differences and the implicit relationship between Advertising and Popular culture. Written in 1996, I wonder how this relationship has evolved in this present day. Let’s start by outlining the meaning of popular culture. Pop-Culture is what we make out of the products and practices of a mass-produced culture. …
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Ensuring Nespresso content is always on brand
For Nespresso, Premium coffee brand, it's crucial that its communication material is always premium, on brand, relevant to users whilst adapted to each platforms.