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The Challenge of Measuring Creative Impact in the Art & Culture Sector

Despite the acknowledged importance of creativity in advertising, quantifying its effectiveness remains a hurdle. This is largely due to the difficulty of aligning diverse stakeholders with different goals and success metrics (KPIs) when measuring creative impact. In the Art & Culture sector, collaboration is paramount to measuring creativity's economic and societal influence. Here, commercial enterprises, …

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3 Steps to design your ideal lifestyle in 2022 

Have you ever heard of Lifestyle Design Name? Here is the thing, I don’t do goal planning I Design My Lifestyle! As creatives I feel that this is right up our street, let’s design! Lifestyle Design is the practice of intentionally crafting a way of life that is aligned with who you are. With who you WANT to be.

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How I build profitable creative brands (without spending my time on IG) in 7 easy steps

lauren working

1.📈 Focus on strategy, not tactics You need a strategy which means having a planned series of actions that lead to a clearly defined goal. When I first failed at launching my brand I was doing the most. A blog, a website, a Pinterest account, a Twitter, an Instagram, a newsletter, a pretty Instagram grid. …

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I have been listed in Yahoo!Finance in the 16 Business coach to know in 2021

Soooooo.... I have been featured in Yahoo! Finance in the list of 16 Business Coaches to know in 2021!💃🏽💃🏽For real??!! Me?!I have been coaching artists with their brand and business for over 2 years so this little recognition in the finance section is just Wow!!😱 For me Art & Money goes together... without money... how …

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building a brand in a post-covid World might be your best opportunity

post-covid world? when is that exactly?…Let’s be clear, we are yet to be in a post-pandemic situation and the economic, social and psychological effect will be felt for a long while… and yes it is exhausting. It is even more unsettling when we have no sight or control of what the future will look like.I …

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5 ways creative businesses are evolving during social distancing

It's been weeks, months for some of us, that our life has drastically changed. It was quite unsettling and stressful in the first few weeks but it's good to see how businesses and people have adjusted to a #NewNormal. Businesses are being creative and innovative to keep in touch with their audience, offering them their …

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