Tag: creative

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The Challenge of Measuring Creative Impact in the Art & Culture Sector

Despite the acknowledged importance of creativity in advertising, quantifying its effectiveness remains a hurdle. This is largely due to the difficulty of aligning diverse stakeholders with different goals and success metrics (KPIs) when measuring creative impact. In the Art & Culture sector, collaboration is paramount to measuring creativity's economic and societal influence. Here, commercial enterprises, …

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3 Steps to design your ideal lifestyle in 2022 

Have you ever heard of Lifestyle Design Name? Here is the thing, I don’t do goal planning I Design My Lifestyle! As creatives I feel that this is right up our street, let’s design! Lifestyle Design is the practice of intentionally crafting a way of life that is aligned with who you are. With who you WANT to be.