The Amex Platinum Card offers loads of very attractive benefits to its members, however, sign-ups are in decline as potential members don't really understand all the benefits the card has to offer.
Increase American Express memberships
Ensuring Nespresso content is always on brand
For Nespresso, Premium coffee brand, it's crucial that its communication material is always premium, on brand, relevant to users whilst adapted to each platforms.
iamLauren b. 