Tag: artist

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The Challenge of Measuring Creative Impact in the Art & Culture Sector

Despite the acknowledged importance of creativity in advertising, quantifying its effectiveness remains a hurdle. This is largely due to the difficulty of aligning diverse stakeholders with different goals and success metrics (KPIs) when measuring creative impact. In the Art & Culture sector, collaboration is paramount to measuring creativity's economic and societal influence. Here, commercial enterprises, …

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5 ways creative businesses are evolving during social distancing

It's been weeks, months for some of us, that our life has drastically changed. It was quite unsettling and stressful in the first few weeks but it's good to see how businesses and people have adjusted to a #NewNormal. Businesses are being creative and innovative to keep in touch with their audience, offering them their …

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Business ideas for the modern Artist

Have you heard of THE STARVING ARTIST?  An artist who sacrifices material well-being in order to focus on their artwork…. *eye rolls to the roof and back*🙄🙄🙄 The Starving Artist is a dying breed since 2017! E-commerce and social selling have become increasingly effective means for independent artists to self-sufficiently fund their craft, and most …

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