The Challenge of Measuring Creative Impact in the Art & Culture Sector

Despite the acknowledged importance of creativity in advertising, quantifying its effectiveness remains a hurdle. This is largely due to the difficulty of aligning diverse stakeholders with different goals and success metrics (KPIs) when measuring creative impact. In the Art & Culture sector, collaboration is paramount to measuring creativity's economic and societal influence. Here, commercial enterprises, …

3 Steps to design your ideal lifestyle in 2022ย 

Have you ever heard of Lifestyle Design Name? Here is the thing, I donโ€™t do goal planning I Design My Lifestyle! As creatives I feel that this is right up our street, letโ€™s design! Lifestyle Design is the practice of intentionally crafting a way of life that is aligned with who you are. With who you WANT to be.

Social distancing , Entertainment and Virtual Experience

Photo by Frank Vessia on Unsplash

How to re-think, experientially about digital events? Of course most of us didnโ€™t see this Pandemic coming and didnโ€™t get a chance to prepare. Festivals canโ€™t be the way they used to be anymore, so some have to get cancelled but others are taking on the challenge of adapting to a Virtual Festival. From the …

Business ideas for the modern Artist

Have you heard of THE STARVING ARTIST?  An artist who sacrifices material well-being in order to focus on their artworkโ€ฆ. *eye rolls to the roof and back*๐Ÿ™„๐Ÿ™„๐Ÿ™„ The Starving Artist is a dying breed since 2017! E-commerce and social selling have become increasingly effective means for independent artists to self-sufficiently fund their craft, and most …