Digital Brand Consultant
My first ever Instagram post, was… Artistic. Well at least the filter was. This post reminds me how simple the platform was back then. Today, Instagram is empowering all creative minds and continues to influence the Art scene.The visual platform was initially created to share instant moments, allowing everyone to reveal their artistic flair with …
Is there a trend that pushes advertiser to (re)consider “offline” marketing? Recently I have seen more and more discussions & articles around Augmented Reality, especially since Facebook is now letting anyone creating an AR experience . But Augmented Reality is not a new thing! It’s been around since a long time (since the 90’s to …
Continue reading "Is “offline” marketing making a comeback?"
I remember when I was about 10 years old and I went to the cinema to watch the latest Disney movie with my parents, I remember enjoying watching the ads that were shown before the trailers. The ads were literally "wow!", there was something moving in them, either the music choice, the graphism, the emotions …
Continue reading "Trends: When did we stop caring about great advertising ?"
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