How to re-think, experientially about digital events? Of course most of us didn’t see this Pandemic coming and didn’t get a chance to prepare. Festivals can’t be the way they used to be anymore, so some have to get cancelled but others are taking on the challenge of adapting to a Virtual Festival. From the … Read more
Trends: When did we stop caring about great advertising ?
I remember when I was about 10 years old and I went to the cinema to watch the latest Disney movie with my parents, I remember enjoying watching the ads that were shown before the trailers. The ads were literally "wow!", there was something moving in them, either the music choice, the graphism, the emotions … Read more
The world we live in
Right, here is my first post of the year. After a long, nice and relaxing break back home where I found time to disconnect from work, reconnect with my family, my culture, read, catch-up with my friends and so on. On my first day back into work today, after having caught up on Industry news : … Read more