T R I B E | Strategic framework
By Lauren Boniface
Building a community of creators as a growth strategy to create meaningful relationships, increase advocacy & income.
@iam_laurenb
hellol@iamlaurenb.com
The objective is to leverage the community of creators to scale, increase impact, and engagement.
Step 1 : Audit
Find the gap between where the brand is, where it want to be and identify growth opportunities.
Step 2: Define purpose
We’ll work together to clearly identify and communicate around your brand purpose., to engage with authenticity around the values that you care about.
Step 3 : Spread the word
We will identify a list of leaders, influencers, industry experts, partners and creators who share similar values to be the ambassadors and actively promote what the brand stand for.
Step 4: Give & Get
Exclusive reward, brand experience, exclusive content, discounts on products, invitation to exclusive events, there are many ways to reward loyal customers and encourage them to become brand advocates.
Step 5 : Content series
Define a content strategy to cultivate a sense of belonging and bring the community together, in real life and online.
Step 6: Celebrate
Celebrate the community to make them feel included, by showcasing their content, acknowledging their success.