T R I B E | Strategic framework
By Lauren Boniface
Building a community of creators as a growth strategy to create meaningful relationships, increase advocacy & income.
The objective is to leverage the community of creators to scale, increase impact, and engagement.
Find the gap between where the brand is, where it want to be and identify growth opportunities.
We’ll work together to clearly identify and communicate around your brand purpose., to engage with authenticity around the values that you care about.
We will identify a list of leaders, influencers, industry experts, partners and creators who share similar values to be the ambassadors and actively promote what the brand stand for.
Exclusive reward, brand experience, exclusive content, discounts on products, invitation to exclusive events, there are many ways to reward loyal customers and encourage them to become brand advocates.
Define a content strategy to cultivate a sense of belonging and bring the community together, in real life and online.
Celebrate the community to make them feel included, by showcasing their content, acknowledging their success.