Tag: advertising

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The Challenge of Measuring Creative Impact in the Art & Culture Sector

Despite the acknowledged importance of creativity in advertising, quantifying its effectiveness remains a hurdle. This is largely due to the difficulty of aligning diverse stakeholders with different goals and success metrics (KPIs) when measuring creative impact. In the Art & Culture sector, collaboration is paramount to measuring creativity's economic and societal influence. Here, commercial enterprises, …

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As content creators, should advertisers embrace or attempt to shift visual culture?

The concept of “visual culture” only became obvious to me since I have started working abroad, in Trinidad, where the culture hasn’t been completely homogenized by the impact of mondialisation. The local visual culture is still mainly led by press, radio and billboard. So when I worked on my first campaign, and presented the first …

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Is popular culture still ‘popular’ in our filtered social media bubble ?

Jib Fowles describes in his book “Advertising & Popular Culture”, the differences and the implicit relationship between Advertising and Popular culture. Written in 1996, I wonder how this relationship has evolved in this present day. Let’s start by outlining the meaning of popular culture. Pop-Culture is what we make out of the products and practices of a mass-produced culture. …

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