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About me

Hey! My name is Lauren.

I am a cultural and creative consultant and the Founder of thecollabstudio.co

I advise creative and cultural organizations on digital transformation, creative innovation, and brand marketing strategies – all fueled by my deep understanding of the art & culture landscape and its impact on businesses. Skilled in both independent and collaborative work, I operate remotely, fostering innovation across projects in the Caribbean, UK, and US.

Before becoming an independent consultant, I spent 12 years in creative advertising agencies in London and Trinidad- and -Tobago. I previously led digital & creative strategies for global brands and have advised advertisers in various industries, such as Nespresso, Coca-Cola, British Airways, Caribbean Airlines, Suntory, and House of Angostura, to name a few.

I have rich insights into the creative and art sector, I have a keen interest for the Business of Art.

I believe in the power of collaboration and I am always exploring new and innovative ways to bring Business and Art together.

The current landscape often sees incredibly talented art professionals with captivating stories becoming bogged down by the intricacies of marketing and branding. This can leave their exceptional work hidden from the audience it deserves. My passion for art and expertise in digital advertising empowers me to bridge this gap.

Lauren b.

My areas of expertise

My expertise lies at the intersection of Art and Business, underlined by tech.

I work with global creative agencies and creative start-ups, cultural events & institutions, galleries and museums. Here are a couple of areas I can bring my expertise in:

DIGITAL ADVERTISING

Promoting your organisation through a tailored marketing approach to get visibility, fame and drive sales online.

  • Brand strategy
  • Audience persona definition
  • Visual identity
  • Online ads on social media
  • Creative briefing
  • Editorial calendar
  • CRM & Email campaigns

CREATIVE & CULTURAL STRATEGY

Creating high-quality visual identity and static and video content, for your galleries, art fairs, museums or events for any communication support

  • Culture and Behavioral Science Strategy
  • Creative advertising concept
  • Creative technology ( virtual galleries, AI content creation)

CREATIVE PARTNERSHIP

I work alongside you and/ or your team to identify the business challenges your organisation faces and put creative solutions in place to achieve your goals

  • Creative partnerships
  • Institutional marketing
  • Fundraising strategy
  • Pop-up event
  • Public art project management

Let’s Talk!

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Contact

If you think we can work together, or simply would like to meet, feel free to get in touch!Get